National Underwriter magazine features an article by Jim Priebe, senior vice president of sales and marketing, and Karli Dunkelberger, national regional vice president of sales, on health savings accounts (HSAs):

Just weeks before the beginning of the plan year, a broker informed a major client that annual health insurance premiums were increasing by nearly 20 percent. The client, a manufacturer with operations in multiple states, decided to try a new approach.

The CEO suggested switching to a consumer-directed health plan (CDHP). But, the broker tried to dissuade him, insisting that few employees would sign up. That broker quickly became the ex-broker.

The CEO was fully committed to instilling a culture of health and personal responsibility. He found a new broker who was just as enthusiastic about introducing a CDHP and health savings accounts (HSAs) to the workforce. Read more >